IFYR Partners with Montana Silversmiths to Award Top Youth Rodeo Athletes

The International Finals Youth Rodeo (IFYR) proudly announces a new partnership with Montana Silversmiths, which will award top athletes with exquisite custom prizes. The IFYR returns to Shawnee, Oklahoma, July 6–11, bringing together youth rodeo’s premier competitors for six days of elite action.

Now in its 33rd year, the IFYR is one of the world’s richest and most prestigious youth rodeos, awarding more than $250,000 in prize money across 11 performances. The event annually attracts nearly 1,000 athletes from more than 35 states and three countries.

New in 2025, Montana Silversmiths will present an exclusive lineup of champion, go-round buckles and Top 15 pendants. Buckles will be awarded to the winners of the first and second go-rounds in each discipline.

“Our partnership means far more than just supporting IPRA events — it’s investing in the next generation of cowboys and cowgirls who live and breathe this lifestyle,” said Callie Adams, director of events for Montana Silversmiths. “These young athletes competing at the prestigious IFYR represent the heart of the Western spirit, and Montana Silversmiths is proud to stand behind them as they chase their dreams in and out of the arena. We’re honored to support the next generation as they rise to that challenge and shape what’s next for the sport we all love and for the Western industry.”

Performances begin Sunday, July 6, at 7:30 p.m. and continue through Friday, July 11, with the final round also set for 7:30 p.m. Events are held simultaneously across three arenas.

“The IPRA has been proud to partner with Montana Silversmiths for several years, and we are thrilled to continue this partnership at the IFYR. Every Montana Silversmiths buckle tells a story, and we are honored to help tell the stories of our IFYR champions,” explained IFYR and IPRA General Manager Dale Yerigan. 

Competitions include cowgirls’ barrel racing, pole bending, breakaway roping and goat tying, as well as team roping, tie-down roping, steer wrestling, bull riding, saddle bronc riding and bareback riding. The format includes two long-go rounds and a short-go round featuring the top 15 contestants in each event.

In 2024, the IFYR awarded nearly $250,000 over six days and featured close to 1,000 entries from three countries and 35 states.

All interested in learning more about the IFYR should be directed to ifyr.com.

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About IFYR

Paying out nearly $250,000 in 2024, the IFYR is one of the world’s richest and most prestigious youth rodeos. For the past 33 years, the IFYR has shaped the futures of young rodeo stars in the heart of Oklahoma– Shawnee, Okla. This year, the IFYR will feature 11 total performances, beginning Sunday, July 6 at 7:30 p.m. with the final performance taking place Friday, July 11 at 7:30 p.m. For more information, please visit ifyr.com. 

About Montana Silversmiths

Headquartered in Columbus, Montana, Montana Silversmiths pioneered the development of Western fashion in both buckles and jewelry in 1973. The company is known for skilled craftsmanship, perfecting a combination of traditional Western designs and crisply executed engraving styles. These include buckles, jewelry, and silver products for Western enthusiasts and individuals who appreciate authenticity and craftsmanship. The company is the Official Silversmiths of the (IPRA), International Professional Rodeo Association, AQHA (American Quarter Horse Association), National Reining Horse Association (NRHA), PBR (Professional Bull Riders), and PRCA (Professional Rodeo Cowboys Association), among other prominent Western associations and professional organizations.For more information, visit www.montanasilversmiths.com